Everything you need to know about Hyaluronic Acid in skincare

Everything you need to know about Hyaluronic Acid in skincare

If you’ve been exploring ways to improve your skincare routine, you’ve surely stumbled across this super-hero ingredient already! But what is it about Hyaluronic Acid that makes it so popular and why should you be incorporating it into your skincare routine?

Hyaluronic acid is a naturally-occurring substance that works to help retain the much-needed moisture our skin so desperately needs - but as we get older levels tend to deplete which can lead to dullness and loss of elasticity along with fine lines and wrinkles.


Its primary function is restoring and retaining moisture and is suitable for all skin types, including those with sensitive, acne-prone skin. It’s able to hold up to 1000 times its molecular weight in water and therefore penetrates the skin and binds water to skin cells, infusing all layers of the skin with valuable, rejuvenating moisture.


Because of its ability to retain moisture in the skin, Hyaluronic Acid (HA) helps reduce the visibility of fine lines, due to its plumping effect. When the skin is protected and hydrated, increased skin cell production can take place, as the skin isn’t busy fighting for hydration. This leads to smoother, plumper skin cells, and healthier glowy looking skin!

HA is truly a miracle ingredient and a must-have for all skin types – even those with oily skins. When oily skin is stripped of hydration (water) it overcompensates to hydrate the skin by producing oil. A big misconception is that oily and acne prone skins don’t need hydration, but in fact, they desperately do.


By promoting proper moisture balance in the skin, hyaluronic acid prevents the over-production of oil that clogs pores and causes breakouts, resulting in clearer skin!

And there you have it – our top reasons why The Natural™ Serum includes HA as one of its key ingredients!

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Natural Ambassador: Tebogo Pin-Pin

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Designed by Nature: African Botanicals for all.

Designed by Nature: African Botanicals for all.