Why Use Skin Serums?

Why Use Skin Serums?
Serums are relatively new to the skincare world, having only entered the market in the ‘90’s – and are certainly worth the hype. If you haven’t incorporated one into your skincare routine, you’re surely missing out!

Not sure what a face serum is or why, exactly, you should be making room in your routine for one? Well, if you're interested in upgrading your skin care regimen, read on to find out the (many!) reasons why you should be using them!

What is a face serum?

Essentially, a serum is a highly concentrated formulation of active ingredients that is designed to penetrate deeply into the skin to deliver specific, targeted results. They’re intended for daily use, and come in a variety of consistencies - but are generally lighter than oils or creams.
You’ll generally apply serums to your skin after cleansing but before moisturising with the intent of delivering powerful ingredients directly into the skin.

Because serums can penetrate deeply into the skin and deliver a very high concentration of active ingredients, it makes them a great tool for targeting specific skincare concerns, like aging, hydration, hyperpigmentation and skin barrier protection.

The Natural™ Serum is a powerful combination of African botanicals used to hydrate, nourish and restore the skin. It’s formulated to assist with early signs of aging, helps with the skin’s natural ability to restore collagen and improves the skins barrier as its full of antioxidants and enzymes. All the benefits of powerful ingredients from nature, but safe enough for the whole family!

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Natural Ambassador: Tebogo Pin-Pin

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