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MEET THE NATURAL AFRICA™ FOUNDERS


Respect and preserve your skin with the beauty and resilience of Africa’s botanicals.

“WE BELIEVE IN AFRICA, ITS BEAUTY, ITS WISDOM, AND ITS RESILIENCE.”

Inspired by traditional plant knowledge and formulated by a team of pharmaceutical and dermatological specialists, we’ve created a unique combination of science and nature to bring you a skincare product of the highest quality, specially designed to protect, nourish and renew your skin. The business is constantly innovating, learning from those who have walked this path before us.

In 2020, Andrew Franks and Catarina de Avillez partnered to co-found The Natural Africa™ with a vision to share and protect the nourishing wisdom of African Botanicals.

Their partnership and products were born out of a desire to bring African botanical wisdom to the world in powerful skincare formulations that keep skin healthy and beautiful, naturally. As passionate and creative co -founders both interested in the rich heritage of African pharmacology they combined their experience in luxury skincare , marketing and innovation to create and form The Natural Africa™ Botanical skincare.

Luxury Skincare + Marketing + Innovation

Andrew Franks | Co-Founder

Andrew Franks is a natural marketeer, creative and entrepreneur. He founded Feel Better Naturally™ with a vision to bring the vast botanical wealth of Africa to the world in innovative and creative ways

Proudly South African with a love of Africa , Nature and Adventure. Andrew discovered the power of African Medicinal plants on his travels through the country and has since launched an exclusively African Herbal range and African Botanical skincare ranges

“Grown in Africa, The Natural Africa™ is designed by nature and therefore is free from any harmful chemicals . What matters to us is skincare that is as pure, simple and natural as how you’d find it in nature,” says Andrew

Catarina de Avillez | Co-Founder

Born in France, Catarina has both South African & Portuguese heritage, with relatives who are descendants of the original rooibos farmers in South Africa. Catarina has strong roots in Africa and has made it her mission to bring African botanicals to the rest of the world.

“I grew up knowing about African plants and their powerful applications and nourishing benefits. In December 2019, I arrived in Hermanus, South Africa as I did every year, it became clear to me, I wanted to launch an African botanical skincare range. I grew up knowing about the plants and their powerful applications and nourishing benefits. I felt with my experience in the luxury beauty industry, there is a genuine need for African botanicals in skincare. I was able to mix my multi cultural upbringing, love of travel and discovery with the last 12 years I have had in the luxury beauty industry. “