Our Story
PERFORMANCE-DRIVEN ACTIVE BOTANICALS
The Natural Africa is a pioneering A-beauty brand made with powerful medicinal plants sustainably sourced in Africa. It is as gentle on the environment as it is on your skin. The capsule collection includes our famous Rooibos Cleansing Cream for gentle purifying, our hero, Cape Aloe Serum for sealing in moisture, the Resurrection Moisturiser for promoting rapid hydration and skin cell production, and our best seller . Rosehip Oil for boosting collagen formation and smoothing fine lines.
Formulated by our team of pharmaceutical and dermatological specialists, these organic, plant-based products are thoughtfully designed to protect, nourish, and renew sensitive skin . Each product has been uniquely formulated and produced in small batches for effective results. The sustainably sourced ingredients are rich in natural oils, vitamins, antioxidants, and omegas which combine to be a super amalgamation of natural nourishment.
The range is made of 100% natural, raw ingredients, without artificial chemicals.
HIGH CONCENTRATION. MAXIMUM RESULTS
We pack the most active ingredients at the highest levels of concentration to deliver maximum results. Our range is made of 100% natural, raw ingredients, without any artificial chemicals.
SMALL BATCH. LUXURY SKINCARE
We only produce a limited number of our products per year. The earth is under extreme strain because of the over-consumption of natural resources. That’s why we’re committed to sustainable, wild harvesting and selective, eco-sensitive cultivation where necessary. This way, we help safeguard Africa’s plant diversity for the benefit of generations to come.
Organic. Natural. Vegan. Cruelty-free. Dermatologically approved.
Free of parabens, mineral oils and synthetic chemicals.
THE NATURAL PHILOSOPHY
The Natural Africa is a pioneering A-beauty brand made with powerful active botanicals sustainably sourced in Africa. Our African Botanical plant formulations are co-designed with nature and certified by science to empower your body’s processes with wisdom that’s both pure and proven.
We know that your skin's health and healing are aided by nature and linked to the sustainability of the natural world.
So we’re as committed to sharing Southern Africa’s botanicals as we are to protecting them.
To us, nourishing skin with the wisdom of African botanicals means:
RESPECTING INDIGENOUS KNOWLEDGE
Africa is a treasure trove of medicinal plants. For thousands of years, indigenous people relied on these plants as natural remedies. We couldn’t make our products without the knowledge passed on through generations. Thousands of years of traditional use has resulted in a broad knowledge of the formulations and dosages required for safe and effective results.
FOLLOWING THE SCIENCE
Our strategic partners are closely watching research on the plant species of our continent. We choose only the botanicals with scientifically-proven health benefits.
CARING FOR THE ENVIRONMENT
The earth is under extreme strain because of the over-consumption of natural resources. That’s why we’re committed to sustainable wild harvesting and selective, eco-sensitive cultivation where necessary. This way, we help safeguard the plant diversity of Southern Africa for the benefit of generations to come.
MEETING INTERNATIONAL STANDARDS
We are committed to producing high quality products by adhering to established HACCP and ISO protocols and following the HPLC method of botanical identification.
BEHAVING ETHICALLY
We believe in the sacredness of all life and in our responsibility to protect, preserve and advance the botanical wisdom of Africa. We aim to conduct our business in an honest, fair and ethical way.