Our Story

Returning to Our Roots

For generations, we have looked to the wisdom of nature, trusting in the power of botanicals to care for their skin, heal their bodies, and protect their spirits. The Natural Africa is born from this ancient legacy— the belief that nature knows best.

We’ve turned to nature and studied the profound wisdom that has been passed down over generations. Combining this with the efficacy of modern skincare innovation, we’ve crafted a proudly South African, luxury, active botanical range of products, that are as gentle on the planet as they are on your skin.

In a world filled with so much artificiality, our mission is simple: return to our roots, reconnect with nature, and rediscover the real essence of natural beauty. Join us.

Luxury Natural Products Crafted with Care

We believe natural beauty is the celebration of your skin’s innate ability to thrive. It’s about embracing your skin’s true essence, highlighting its natural glow, and maintaining its health through the purest, most wholesome means.

Our products are crafted with the utmost care. Sustainably sourced botanicals, cherished for their medicinal properties and rich in natural oils, vitamins, antioxidants and omegas, are formulated by our team of pharmaceutical and dermatological specialists to protect, nourish, and renew sensitive skin.

At the heart of our brand is a simple truth: nature knows best. And it is this truth that guides everything we do. We are proud to offer a skincare collection that is rooted in African ancestry, a range that honours the past while empowering the women of today.

Botanicals in Harmony with Science

Guided by our strategic partners' research on African plant species, we select active botanicals with proven skin benefits.


HIGH CONCENTRATION. MAXIMUM RESULTS

We pack the most active ingredients at the highest levels of concentration to deliver maximum results.

Small batches have big benefits

We only produce in small batches for the most effective results.

  • 100% natural, raw ingredients

  • No artificial chemicals

  • Organic

  • Vegan

  • Cruelty-free

  • Dermatologically approved

  • Free of parabens

Sharing Africa’s Botanicals Sustainability

We've turned to the earth that sustains us for our botanical range, conscious our planet is under pressure from overconsumption. That's why we're committed to sustainable wild harvesting and eco-friendly cultivation. We also only produce a limited number of products each year to help protect Africa's plant diversity for generations to come.

Honouring Our Foremothers

Our products are rooted in a legacy passed down through generations—from African mothers to daughters, and healers to healers. Centuries of traditional wisdom have shaped our understanding of formulations and dosages, ensuring safe and effective results. For this, we acknowledge, thank and are grateful to our foremothers.