The Natural Story

We believe in the Natural way of living. A simple, healthy approach to skincare and life. It’s the reason our products are made with clean, plant-based ingredients for all skin types. We bring the Natural Way to your daily routine with conscious, caring and connected skincare. 

Mother Nature has her title for a very good reason. She knows what’s best for us. 

Her wisdom for our well-being is provided in an abundance of simple, brilliantly logical cues that can be read by those who are willing to humbly admit that ‘Mother knows best.’ 

The Natural™ range of skincare is a bio-inspired expression of nature’s perfect recipes. An ode to the perfect design of well-being, unadulterated by harmful and unnecessary synthetic chemicals. Skincare that is as pure, simple and Natural as how it can be found in nature. 

Our focus is on delivering pure, effective, organic formulas - safe enough for the whole family.

Good for You and Mother Nature.


The Natural Philosophy


The Natural Vision 
Our #1 goal is to help our customers to lead healthier, happier, more natural lives.

The Natural Way 
It’s a healthy approach to skincare and life. A natural way of living.

Always gentle. Always efficient. We choose to tread lightly and make little or no impact on the environment.

The Natural Promise 
We seek out quality every step of the way. From our formulas and testing to our packaging, only the best will do.


Certified by Science

Our organic skincare range is scientifically formulated in a SOIL Certified Laboratory.


We work closely with a team of expert skincare professionals and biotechnologists, who together ensure that the regenerative potential of our sustainably sourced African botanicals is conserved and conveyed to you in the most natural and purest form.


The use of Aloe Vera in your daily skin regime is proven to promote more youthful looking skin by enhancing the activity of fibroblasts responsible for the production of collagen.


Free of Synthetic Chemicals, Parabens, Mineral Oils and Animal Testing.